The use of coffee cups by consumers has shown a rapid growth and this has been the major reason of success for many companies in this sector. Cama, thanks to its wide experience in packaging of this particular product, is able to provide innovative and highly reliable technical solutions. One of the latest successful applications has been a line to pack 500 cups/minute into corrugated board cartons, to be then collated and case packed into RSC cases. The line is composed of a monoblock system (forming unit, closing unit and top loading robot integrated into one frame) and has proven to be extremely flexible. The cups are loaded in a special configuration so as to obtain optimal carton dimensions into various formats from 8- to 48-count.